Case Study: Taking the exit ramp from a sponsorship

Case Study: Taking the exit ramp from a sponsorship | corporate trade and barter agreement

The client’s challenge

A global beverage company needed to exit a major auto racing series sponsorship that no longer met their strategic objectives. It was necessary to do this without incurring a loss.

The Active International answer

Active purchased sponsorship of the most desirable races from the client. In return, the client agreed to purchase a portion of their media through Active.

The results

  • Breaking up isn’t hard to do: The client was able to exit its sponsorship obligations without incurring a financial loss or jeopardizing its relationship with the racing series.
  • Everyone wins: The racing series was delighted as Active replaced the original sponsor with a new client that initially couldn't afford the sponsorship.
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