Taking the exit ramp from a sponsorship
The client’s challenge
A global beverage company needed to exit a major auto racing series sponsorship that no longer met their strategic objectives. It was necessary to do this without incurring a loss.
The Active International answer
Active purchased sponsorship of the most desirable races from the client. In return, the client agreed to purchase a portion of their media through Active.
- Breaking up isn’t hard to do: The client was able to exit its sponsorship obligations without incurring a financial loss or jeopardizing its relationship with the racing series.
- Everyone wins: The racing series was delighted as Active replaced the original sponsor with a new client that initially couldn't afford the sponsorship.
Putting more muscle into a product launch
A major fruit grower and distributor was introducing a new snack product in a major test market.
A cool idea for driving store traffic
A leading producer of frozen prepared meals wished to harness the excitement of supermarket grand openings to increase sales of its products.
Spicing up the media plan
Faced with the need to liquidate surplus and short-coded product, a leading maker of food seasonings sought to minimize its financial downside.