The client’s challenge
For more than two years, an international CPG company had been trying to sell a large industrial facility with outdated capital equipment that had become costly to maintain. A significant impediment to selling the property existed: The site had not undergone environmental testing in its 50-year history.
The Active International answer
Active assembled a team of environmental consultants to assess the property. The consultants determined that the property was in fact saleable on an “as is, where is” basis and that the site’s highest value was as a retail development site. With this in mind, Active purchased the property for its full book value, reselling it through the company’s broker to a retail developer. In exchange the CPG company agreed to place a portion of their media as well as their corporate events at hotels through Active.
- Property sold, free and clear: The company received book value for its property. Significantly, the terms of the transaction relieved the company of any environmental liability.
- Money saved: Company achieved the exact same media plan through Active and saved money on several of their corporate sales meetings as well.
Taking the exit ramp from a sponsorship
A global beverage company needed to exit a major auto racing series sponsorship that no longer met their strategic objectives. It was necessary to do this without incurring a loss.
A cool idea for driving store traffic
A leading producer of frozen prepared meals wished to harness the excitement of supermarket grand openings to increase sales of its products.
Spicing up the media plan
Faced with the need to liquidate surplus and short-coded product, a leading maker of food seasonings sought to minimize its financial downside.