Case Study: Industrial-sized value

Through corporate trade, an international CPG company worked with Active to barter a large industrial facility in exchange for media and hotel accommodations for their events

The client’s challenge

For more than two years, an international CPG company had been trying to sell a large industrial facility with outdated capital equipment that had become costly to maintain. A significant impediment to selling the property existed: The site had not undergone environmental testing in its 50-year history.

The Active International answer

Active assembled a team of environmental consultants to assess the property.  The consultants determined that the property was in fact saleable on an “as is, where is” basis and that the site’s highest value was as a retail development site. With this in mind, Active purchased the property for its full book value, reselling it through the company’s broker to a retail developer. In exchange the CPG company agreed to place a portion of their media as well as their corporate events at hotels through Active.

The results

  • Property sold, free and clear: The company received book value for its property. Significantly, the terms of the transaction relieved the company of any environmental liability.
  • Money saved: Company achieved the exact same media plan through Active and saved money on several of their corporate sales meetings as well.
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