Case Study: A cool idea for driving store traffic

Exchange for Media through Corporate Trade

The client’s challenge

A leading producer of frozen prepared meals wished to harness the excitement of supermarket grand openings to increase sales of its products.

The Active International answer

For this long-standing client, Active’s account team created a sweepstakes program that could be paid for with their trade credits.

The program

  • A month of major-market media: For four weeks, across 24 markets, radio stations promoted the client’s products.
  • When money talks, so do consumers: Each day, the 10th caller in each market received a $100 check to help pay for groceries.
  • Frozen foods, fresh data: The client collected consumer data for use in future targeted promotions/coupons.

The results

  • Sales exceeded expectations by 6%.
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