A cool idea for driving store traffic
The client’s challenge
A leading producer of frozen prepared meals wished to harness the excitement of supermarket grand openings to increase sales of its products.
The Active International answer
For this long-standing client, Active’s account team created a sweepstakes program that could be paid for with their trade credits.
- A month of major-market media: For four weeks, across 24 markets, radio stations promoted the client’s products.
- When money talks, so do consumers: Each day, the 10th caller in each market received a $100 check to help pay for groceries.
- Frozen foods, fresh data: The client collected consumer data for use in future targeted promotions/coupons.
- Sales exceeded expectations by 6%.
Spicing up the media plan
Faced with the need to liquidate surplus and short-coded product, a leading maker of food seasonings sought to minimize its financial downside.
Putting more muscle into a product launch
A major fruit grower and distributor was introducing a new snack product in a major test market.
Taking the exit ramp from a sponsorship
A global beverage company needed to exit a major auto racing series sponsorship that no longer met their strategic objectives. It was necessary to do this without incurring a loss.