With gift cards sales growing 5-6% annually and projected to reach $160 billion in 2018, there are plenty of reasons to optimize your Gift Card Program.

Active International can help customize a program that is affordable, measurable and meets your company's business goals:

  • Increase store traffic
  • Gain higher margin on sales
  • Realize cash in advance of purchases
  • Reduce the effects of seasonal sales
  • Generate funds for marketing initiatives or other operating expenses
Lowest Cost of Entry

Active International’s Gift Card Program helps enhance your current program by giving you access to new, customized, distribution channels. Whether it’s grocery or big box, there’s no cost to you or your franchisees, and our turn-key program management services are all inclusive, including gift card production and third party distribution.

Retail Experience

Active International has the most retail category experience in the Corporate Trade industry and understands the nuances of gift cards in franchised environments. Quick serve restaurant chains, office supply retailers, high-end beauty suppliers and apparel brands are just a few of the retail categories that have enjoyed the benefits of our exclusive Gift Card Program. We have helped clients enter 3rd party gift card programs for the first time, enhance their existing programs and transform their gift cards into working capital.

Measurable Results

The customized Gift Card Programs we’ve executed for our clients have successfully achieved their business goals and positively impacted their sales. The results speak for themselves:

Firehouse Subs

Doug Reifschneider, VP Marketing

"Active's Gift Card Program was in line with our marketing objectives. It allowed us to launch gift cards into third party distribution, mitigate franchise costs and logistical issues. Plus, the client service was first class. I consider Active International a trusted and valued partner."

Guitar Center

Wes Muddle, VP Finance

"Active's Gift Card Program allowed us to test new online channels and marketing programs. We successfully increased our online gift card distribution during our peak selling season."