Active international can claim many distinctions in the corporate trade field. None, however, is more valuable to our clients and trading partners than the deep experience of our employees. 

Drawing from a diversity of professional backgrounds, they’ve spent decades forming relationships and establishing best practices that enable Active to fulfill its mission of creating value with every trade.

Fran Baric
Full Team
Fran Baric
Senior Vice President, Director of Digital Integration

Fran and her team are responsible for executing digital buys on behalf of Active’s clients.

Fran’s expertise includes packaged goods, electronics, retail and network advertising. Prior to joining Active in 1997, Fran was Media Supervisor at Cliff Freeman and Partners where she planned and bought cable, radio, and newspaper for Ameritech Cellular Phones co-op advertising. Before that, she co-managed the print AOR for P&G at Saatchi and Saatchi. Fran began her career at Grey Advertising as a media planner on BMG Music and worked on the print AOR for Coca-Cola and Grand Metropolitan at McCann Erickson.